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Freelance HTML Email Designer

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Do you grit your teeth every time you receive a non-responsive e-mail on your iPhone? Do marketing materials that don't know who you are and what you're interested in annoy you to no end? Do you redesign terrible e-mails in your sketchbook? If so, one of our Fortune 500 clients has a very creative freelance opportunity. Financial service NOT required.

This is not your typical design gig at a financial industry. Our client is building out a team that will transform the way clients read and interact with critical research content. If you are an HTML expert with serious user experience and design chops, our client is looking for you.

The Gig:
1. The first thing you will be working on is re-designing e-mails to their Investment Banking Clients. The current emails are remedial and basic, therefore, the existing part is to pump up the volume.
a. This company’s clients are bombarded with more than 1,000 e-mails from across Wall Street every day, and it will be your job to create e-mails that both grab their attention and deliver relevant, timely insights. Fortunately, you have the support of an industry-leading campaign platform to deliver highly targeted e-mails with laser-like accuracy.
2. After clients respond to the CTA (Call To Action in case you were not sure), in your incredible e-mail, they are dropped into a landing page of your design that highlights the best of what this company has to offer. And it's all customized for them utilizing recommendations algorithms. We have the brains but we need the beautiful design to accompany it.
3. You will also be involved with the design and usability processes for our internal and client facing applications. This is your opportunity to influence the broader design and create a holistic client experience.
4. This role is most appropriate for someone who has a great eye for design and is an expert HTML coder with experience designing e-mails.

Things You Need To Do:
• Define the design language and vision for e-mails and landing pages
• Work with marketing team on integrating dynamic content into e-mails
• Work with the marketing team on the creation of campaign-specific landing pages
• Write dynamic, responsive HTML for Research Products
• Confirm that designs look great on a variety of platforms (Outlook, BlackBerry, I-Pad) using an e-mail testing platform (A/B testing experience)

Things You Need To Have:
• Bachelor's degree in graphic design, technology, or a related field
• Excellent communication skills and strong project management skills
• Experience with responsive e-mail and web design; 50% design; 50% coding experience
• Prior use of an e-mail marketing platform (ex. Unica, Eloqua, Responsys, Neolane)
• 2 years of HTML/CSS design experience
• Can work on a Mac or PC

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