Vitamin T is looking for a Strategy Director/Senior Strategist with REGULATED experience to work on a regulated client ASAP with a well known agency. This role would start for a month (full time) on site to start, with potential for extension. Candidates must be self serving and comfortable in an ever-evolving agency setting.
- Understands the full scope of the client’s business and objectives and works with the team to develop creative solutions; this includes a deep understanding the role of digital as it relates to other direct response, brand advertising and CRM channels
- Develops accurate and insightful conclusions from research data and clearly articulates strategic direction to the team and client; Can design and recommend ways to use digital consumer behavior and performance data as a research tool
- Crafts insight-driven creative briefs and presents creative strategy in a way that crystallizes the opportunity and inspires the team
Required Qualifications & Experience
- CRM exp. a must.
- Experience examining the consumer’s path-to-purchase, especially at digital, social and mobile touchpoints;
- Practiced point of integration between media strategy, channel strategy and creative strategy;
- Leverages a shared understanding of the consumer experience as a key driver of Integration
Talent must be comfortable working on regulated industries - tobacco, alcohol, etc.