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Financial Copywriter -- Retirement Services

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As a member of the Creative Services team, the Senior Copywriter will be responsible for

collaborating with peers on conceptual development and the drafting / editing of copy

for various types of promotional communications (e.g. speeches, presentations).

He/she will ensure that copy is consistent with the tone of Prudential Retirement. The

incumbent will also be responsible for coordinating assignments with design, project

management, proofreading, marketing management or others to assure quality,

timeliness and cost efficiency of marketing materials.

The ideal candidate will be an experienced marketing copywriter with corporate and / or

agency marketing background. Experience writing copy for and understanding of

retirement plans is a must.


 Conceive, develop, and produce effective participant communications including

but not limited to website, email, direct mail campaigns.

 Partner with a content strategist to organize content and writing needs

 Ability to write concise, informative and engaging copy

 Responsible for ensuring a consistent tone of copy across all marketing materials

 Adhere to creative standards and best practices for writing voice, format and style

 Gain a deep understanding of Prudential product and service offerings


 7 – 10 years of experience, Retirement expertise a must

 BA/BS required (English, Communications, or Advertising/Marketing degree


 Prior experience in a fast paced and dynamic creative environment

 Versatility and demonstrated success writing for the digital space

 Portfolio which demonstrates a variety of experience with digital marketing

campaigns and web

 Strong writing, grammar, and communication skills

 Work well within a team environment.

 Highly organized with an ability to adapt quickly to changing priorities

 A quick, smart and quirky sense of humor

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