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Financial Ad Copywriter

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**This posting is for an anticipated opening with our client**

Big banking client seeks a B2C Financial Copywriter. Must have experience writing advertising copy in all forms of media and channels including print, collateral, email etc.,

Experience writing specifically for the retail banking and financial services industries driving projects from initial concept to final release.

Copyrighter will write, proofread and edit in a highly collaborative environment, working with bank's internal advertising agency creative team: account executives, art directors, graphic designers, and production managers.

Responsibilities:
• Write and evaluate copy, recommend changes and approve as final.
• Maintain job folders and documentation.
• Participate in review of jobs at all stages.
• Set direction for client meetings and secure critical information.
• Take a concept or theme and develop copy that will achieve business goals.
• Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with art director to produce the most compelling combination of images, design and language.
• Collaborate with account teams to develop appropriate strategies. Secure clear understanding of the objective and demographics of the campaign to ensure copy is targeted to appropriate audience.
• Collaborate with senior management to facilitate and direct the development of new creative strategies and goals, delivering measurable long/short term results. Develop techniques to reach new Customers and enable to company to maintain the competitive edge.
• Sell concepts, strategies and direction to senior management.
• Work with junior writers on team to provide them with direction.
• Conceive the approach and style for projects and adjust the
creative to optimize results.
• May assign research and writing tasks to other writers.
• Evaluate outside creative resources for possible use.


Requirements:
• Minimum of Four years of advertising copywriting experience for retail banking and/or financial services industry clients.
• Documented portfolio and record of achievement in project management and/or people management.
• Proficient in Microsoft Word or equivalent.
• Strong knowledge of general advertising practices.
• Working knowledge of design software: QuarkXPress, Illustrator, Photoshop, InDesign, Acrobat
• Working knowledge of MS Office: Word, Powerpoint, Excel
• Exceptional written communication skills.
• Strong strategic skills

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