These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Field Marketing Manager, Central Region

0 people like this description

The Field Marketing Manager will lead the development of go-to-market strategy and execution of marketing campaigns across all routes to market to penetrate new accounts and build pipeline for the central territory.

Responsibilities include:
• Create and execute comprehensive go-to-market plan for a sales territory to achieve healthy pipeline coverage. Set overall strategic and tactical direction for marketing programs that generate revenue and share.
• Lead execution and field adoption of integrated campaigns, field events, executive programs, joint events with partners, digital marketing, calling campaigns, tradeshows, and industry conferences, in specified geography.
• Partner with sales executives to analyze and recommend pipeline building programs that map to the attributes and account types of the sales territory.
• Recommend and drive marketing approaches to grow and accelerate revenue generation.
• Collaborate with channel marketing and field alliances to integrate the partner ecosystem into the territory go-to-market plan and build joint marketing programs.
• Collaborate with the marketing campaign team to develop and support the overall GTM plan
• Work with sales, product marketing, WW marketing, alliances, partners, creative services, media vendors, and agencies in the development and execution of field marketing plans.
• Grow the database of targetable contacts in the right job levels/functions for the sales territory.
• Partner with the sales team and customer advocacy to grow the pipeline of public customer references for the territory.
• Manage/track budget and spend.
• Measure, analyze, and report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs