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Field Marketing Manager

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My client is looking for a Field Marketing Manager who will be responsible for the scheduling, management and execution of the brand’s marketing campaigns through the worldwide field organization. The Field Marketing Manager will work closely with the Director of Field Marketing in Audience Marketing team, providing overall campaign, budget, resource and performance management direction to this function. They will also contribute to the direction, design and development of individual campaigns with the field.

Key aspects include:
• Super strong campaign and budget management essential.
• Experience with working with local mktg teams around world also critical.
• Client side required possibly more than agency side, although it’s always a balance of experience.
• Travel will be required.

The Field Marketing Manager will provide 1st class campaign management, workflow, budget, resource and agency support to the Director of Field Marketing – in their responsibility for selling in, and managing execution of campaigns with field marketing and comms teams. This includes coaching field leaders to articulate our brand, our audience stories and product offerings through smooth and successful local Go-To-Market activities.

Roles & Responsibilities

• Support build, definition & execution of annual field marketing plans – including integrated marketing strategies, clear and specific KPI goals by region; alignment with all internal stakeholders, agencies partners required to execute on those plans.
• Build, manage, forecast field marketing budget and ensure and ensure subsidiaries spend in accordance with Microsoft procurement policies.
• Create, execute & manage field marketing campaigns on behalf of this brand/product as required, based on quarterly planning for local field campaign activity whether through own channels, 1st party offers, partners or other 3rd part ecosystems
• Create, prepare and manage content for the brand for reporting into the Consumer Apps and Services Marketing (CASM) and A&O Rhythm of Business weekly, monthly and corporate reporting.
• Build and Coordinate the team's product into the other field teams within the organization.
• Establish reporting for locally executed campaigns such that they have measured results and incorporate best practices from corporate and local learnings into future offerings to ensure a continual process of improvement.
• Build the Consumer portion of the field rhythm of the business (ROB), including but not limited to helping prepare senior executives for Priority Setting Meeting in Q3 (PRISM), input into the Worldwide Sales and Marketing Memo (WWSMM), drive consumer services content, and ensure the business is prepared for and well represented during the annual Mid-Year Review (MYR) field process
• Integrate research & insights from local market dynamics into field marketing campaigns. Provide marketing and GTM guidance for subsidiary and regional leads.
• Works to achieve regional campaign effectiveness with field leadership

Key Measures of Success
• On time and on budget execution of campaigns which are corporate funded against agreed field marketing plan
• Measurable success as defined by agreed campaign KPIs for each regional execution
• Successfully impact and influence subsidiary execution to ensure audience and product team campaign priorities, branding and product messaging are properly carried out in all outbound marketing materials.
• Ability to drive innovative use of limited regional investment plan to maximize business impact to the brand/product
• Positive subsidiary management and peer reviews from priority markets, including: Brazil, LATAM, Russia, China and Japan, and other markets as prioritised
• Positive peer feedback from CASM, A&O and Subsidiary field leadership

Skills & Qualifications
• Track-record of world-class consumer marketing (5+ years) – tech, media or telecoms experience a benefit
• Campaign and/or project management expertise for consumer brand vital
• Consistent history of successfully managing budget, workflow and resource for cross-organizational virtual teams
• Creating structure and definition around uncertain, complex and ambiguous business problems
• Ability to identify marketing needs, gain alignment, and deliver against outcomes expected
• Strong interpersonal awareness skills capable of adapting to dynamic situations and working to influence and motivate diverse, global, matrix and senior level teams
• Maturity and Executive Presence necessary to sell in complex plans to senior management.
• Experience in marketing to internal field organizations (eg marketing, sales, advertising) a plus.

Experience Required
• A minimum of 10+ years of demonstrated post-college work experience in Consumer Marketing: including campaign management, brand marketing, product marketing, marketing communications and marketing strategy
• Extensive and demonstrable experience in digital, mobile and social media marketing
• Budget and resource management
• Global experience cultural awareness from working with marketing teams in different geographies
• Global agency management
• Track record of managing the delivery and reporting of high performing integrated marketing campaigns across single and multiple channels
• A BSc/BA degree and MBA strongly preferred with relevant consumer marketing industry

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