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Field Marketing Manager

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Position Summary:

The Field Marketing Manager develops and implements regional marketing plans in alignment with Sales strategies and integrated with go-to-market plans. The Field Marketing Manager creates and executes programs to penetrate regional accounts and generate/accelerate sales pipeline. Activities include regional conferences and trade shows, company hosted events including user group meetings, and executive outreach, thought leadership and awareness programs.

Primary Responsibilities:
Define regional field marketing and event strategy
Build and execute regional marketing plan
Drive regional programs from planning through delivery
Manage logistics, communications and budgets
Measure and report on program results
Drive innovation and operational excellence
Staff local events and participate in corporate and partner events in territory
Travel as required

Qualifications:
BA/BS in related area required
7+ years of field marketing experience at a B2B software or technology company
Ability to create, execute and manage marketing programs and events of all sizes and audiences
Vertical marketing experience in Federal government, retail, financial services and healthcare a plus
Knowledge of regional technology and industry associations and relevant user communities
Excellent research, organization, vendor management and negotiation skills
Experience with sales and marketing automation systems – Salesforce and Marketo a plus
Ability to build highly effective working relationships with a geographically dispersed team
Creative, high energy, innovative, proactive, and resourceful
Ability to think strategically while implementing tactically, balancing marketing and sales needs with a
high level of flexibility
Passionate about developing world class field marketing and event programs

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