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Field Marketing Manager

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The field marketing manager will lead the development of go-to-market strategy and execution of marketing campaigns across all routes to market to penetrate new accounts and build pipeline for a sales territory. 

Responsibilities: 
• Create and execute comprehensive go-to-market plan for a sales territory to achieve healthy pipeline coverage. Set overall strategic and tactical direction for marketing programs that generate revenue and share. 
• Lead execution and field adoption of integrated campaigns, field events, executive programs, joint events with partners, digital marketing, calling campaigns, tradeshows, and industry conferences, in specified geography. 
• Partner with sales executives to analyze and recommend pipeline building programs that map to the attributes and account types of the sales territory. 
• Recommend and drive marketing approaches to grow and accelerate revenue generation. 
• Collaborate with channel marketing and field alliances to integrate the partner ecosystem into the territory go-to-market plan and build joint marketing programs. 
• Collaborate with the marketing campaign team to develop and support the overall GTM plan 
• Work with sales, product marketing, alliances, partners, creative services, media vendors, and agencies in the development and execution of field marketing plans. 
• Grow the database of targetable contacts in the right job levels/functions for the sales territory. 
• Partner with the sales team and customer advocacy to grow the pipeline of customer references for the territory. 
• Manage/track budget and spend. 
• Measure, analyze, and report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment. 

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