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Field Community Specialist

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Are you passionate about the conversation? Are you bringing new ideas to life in everything you do? Can you channel this passion into a brand voice for social media communities? The new Field Community Specialist must be able to understand the dynamics of how a community ebbs and flows and, most importantly, be able to develop a strategy for expanding the influence and impact of the community through these cycles. Not only will you develop relationships with students, teachers, fans, friends, influencers and the media, you will also be able to foster relationships within the organization in order to be able to surface the stories, priorities and information that will serve the community and the company.

The ideal candidate should have a good understanding of 3D design and technology, social media and, to some degree, PR. If you share this vision and think you have what it takes to help us take our team to new social heights, please read on.

As a new Field Community Specialist in the Company Education Experience team, you will be the primary point person responsible for the development and maintenance of several social communities, including a new community focused on a transformative new design product offering– ultimately helping position Company for long-term success in a new space. This role involves developing a strategy, a plan and proactively identifying social opportunities that build the community, investigating opportunities to try new things, resourcing and executing such programs, and reporting business results. You will work closely with groups across the organization and company to develop and deploy fully integrated social programs.

Principal Duties and Responsibilities:
• Identify and evaluate strategic, innovative, social program opportunities across the Edu ecosystem to foster a healthy, enthusiastic community.
• Strategic planning and lead the tactical execution of social media activities.
• Identify and help train Fusion Catalyst/Student Experts to serve as contact points for engagement workflows within their group.
• Identify PR/Social/Community college contacts
• Spread the word within campus and growing student base
• Serve as an evangelist for social media best practices, guidelines, and other relevant topics through consulting and training.
• Manage social media activities by selecting monitoring and reporting tools, setting up and leading monitoring activities, analyzing the data and reporting insights to business groups.
• Participate in social web core team meetings and occasionally be asked to participate in special projects that extend beyond the monthly meetings.

Specific Social Responsibilities:
• On Campus Community – Strategy, management & content
• Online Activities and Content Manager
• Manage Editorial Calendar
• Create and post updates daily (e.g. Facebook and Twitter)
• Liaise with the Fusion Catalysts and Student Experts
• Organised online programs and meetups
• Social Advertising on campus where necessary
• Create and modify ad copy, visuals and audience keywords on social sites
• Pushed out to blogs, publishers of design space, maker space etc
• Community Monitor
• Contact relevant engineering, design student clubs, high profile student projects and on campus events
• Watch for trends or posts that require action
• Alert resources when specialized replies are needed to answer community questions
• Strategy/Project Manager
• Be prepared to try new things – Recommend, execute and report learnings
• Measurement/Metrics/Reporting
• Buzz Stories Creation
• Manage and feature key story on Company web properties
• Ensure new content is updated regularly for key disciplines and product tags
• Encourage community participation and monitor
• Partner with social web core team on Mosaic strategy and updates
• Consult with and assist central teams on social media plans
• Working with the network of Fusion Catalysts to support and organize on campus DesignNow workshops
• Share best practices on posting, awareness, events, social advertising, content and reporting


Requirements/Desired Knowledge/Skills:
• Understand the role that social media plays in the overall community ecosystem.
• Be able to work in a fast paced, every changing environment
• Have a solid sense of how social media tools and platforms work, as well as an ability to analyze results and optimize across channels.
• Knowledge on AutoCAD (optional).
• Experience creating, managing and optimizing measurable social media campaigns that feed into greater marketing goals and objectives
• Be proactive and highly motivated; demonstrate the ability and desire to work independently and confidently, but also as part of a team.
• Have excellent communication skills (creative, engaging) and the ability to develop a planned editorial calendar as well publish on the fly.
• Be able to identify and recommend content that the community will find valuable and encourage community participation.
• Must possess strong internal communication skills and be able to identify/report on results in a business-relevant way to executives and the extended team.
• Prefer a candidate who understands design software technology and its use, but not required.
• 2+ years of experience as a regular content publisher (blogs, articles, press releases, etc).
• Familiarity with keyword taxonomies and basic SEO concepts.
• Ability to be highly successful in high paced, dynamic team environment subject to rapidly evolving strategies and initiatives.
• Experience in social media listening tools, web analytics, keyword research tools, SiteCatalyst web metrics tools, and other relevant technologies.
• Willingness to experiment, collaborate, and pilot with curiosity while continually focusing on results.

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