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FULL TIME Digital Marketing/Content Manager - optmization

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The Digital Content Manager will strategize and implement digital marketing content, analytics and communications with an emphasis on search engine optimization to drive key marketing initiatives.

KEY RESPONSIBILITIES:

· Manage optimization of the company’s web presence for search engine listings, site rankings, and keywords.

· Monitor and report on key metrics related to site traffic;

· Create innovate approaches and campaigns based on site analytics

· Analyze and improve the visitor experience on the company sites and landing pages

· Assist with company websites content, layout, UI, and usability from an Internet marketing perspective.

· Coordinate webpage maintenance to ensure that new and consistent information (article links, stories, and events) is posted regularly and consistently

· Act as the digital content point person and liaise with various parts of the organization;

· Effectively coordinate the development, design, approval, production, and distribution of marketing materials in partnership with external agencies, following established internal protocols for approval of all materials;


QUALIFICATIONS AND EXPERIENCE:

Bachelor's degree required in journalism, communications, English, marketing, or a related field.

· 3-5 years of strategic digital marketing for a high-profile organization; marketing agency experience a plus;

· MUST have experience developing and implementing digital content and communications strategies

· MUST be proficient working with online media and social media;

· Excellent analytical abilities and able to quickly consolidate, interpret and analyze data in a fast-paced environment;

· Demonstrated project management and time-management skills;

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