As an Experiential Marketing Specialist you will support the Retail Marketing team in developing and executing an engaging programming calendar for client’s retail flagship locations. You’ll directly contribute to craft the best possible in-store experience for customers and drive business results for our unit. You will also support the team on parallel marketing activities that directly supports the in-store customer activations and events, such as development of collaterals, content management of digital properties, and management of social and paid media activities.
Top 3 Daily Responsibilities:
Manage the programming calendar across multiple executions, ensuring deadlines and resources are in order
Execute events in offline retail spaces, as well as supporting the team in the concept ideation and content development for said events, collaborating and directing external agencies.
Create timely reports to capture key metrics and craft compelling presentations for internal stakeholders
BA / BS degree in Marketing, Business, or related field
2-5 years work experience, 2-5 years in a marketing team
Experience in a project coordinator / project manager / event coordinator capacity
Experience in working with creative agencies
Nice to Have Skills/Not Required:
Knowledge of the North American consumer electronics retail market
Knowledge of North American entertainment landscape and pop culture
Previous experience supporting experiential marketing campaigns and events for large companies and agencies
Extensive knowledge of hardware products and consumer apps
Knowledge and / or previous experience managing social campaigns and basic paid media channels
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