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Executive Director of Marketing

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Vitamin T's client is looking for an Executive Director of Marketing to join their team in a temp-to-perm role. You will have 5 direct reports in this role, with the ability to grow and build the team!

About the Position:
Working from the company’s headquarters in New York City, the Executive Director of Marketing will (1) help define a clear marketing strategy for their products and services with a focus on digital marketing, (2) work with and develop a team to drive that strategy, and (3) help shape the broader company direction through participation on the company's executive leadership team. The Executive Director of Marketing will report to the General Manager.

About You
• You have 10-15 years of marketing experience.
• Digital marketing is part of your marketing DNA, not something you had to learn to stay current.
• You believe in measuring outcomes.
• You have built and managed a team of marketers (this is a must).
• You have worked in the trenches in startup/small company environments.
• You want to work with other really talented people in a casual, open work environment.
• You are comfortable challenging the status quo.
• You bring energy and urgency to your work.
• You ask lots of questions.
• You are humble.

Responsibilities:
1. Website management
2. Acquisition funnel optimization & measurement
3. Affiliate management
4. Brand management
5. Marketing budget management
6. Marketing team development & management
7. Executive leadership team participation & collaboration

Skills & Experience:
• Branding/messaging/PR
• SEO/SEM
• Social media
• CRM/email marketing/lead nurturing
• Data analytics
• Website optimization
• Content marketing
• Vendor management
• Team management

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