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Events Specialist: Booth, Sponsorship, Creative

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Long term contract with possible extension with Fortune 500 Technology company!

Corporate Events Manager (Booth, Sponsorship, Creative)

Showcase products and services in the booth at two major conferences:
• Determine booth theme, number of demo stations based on budget/space, and product allocation
• Work with Creative Services on booth creative design
• Determine copy for banners, demo station signs and all graphics
• Create booth renderings and post to booth page on event website
• Determine optimal demo station, server room and storage layout
• Confirm lighting, air conditioning, electricity and networking orders
• Purchase critical hardware needed to operate booth demos
• Solicit sponsor(s) for equipment
• Submit rental request for equipment not purchased and/or sponsor is unable to provide
• Order wireless lead devices
• Confirm staff for each demo station and add to mandatory staff list
• Confirm staff and schedule for Ask the Experts bar
• Create detailed staffing schedule
• Create on-site schedule with build-out and tear-down times
• Create various communications and updates to demo owners, demo leads, and booth staff
• Create booth newsletter for distribution to demo owners, demo leads, and booth staff
• Order collateral, as needed, and collateral stands
• Order various booth giveaways
• Poll staff for shirt sizes and order booth shirts
• Work with Solutions Team on theater hardware, set-up, staff, presenters, schedule
• Work with Business Unit departments to demo station staff, signage, hardware needs, schedule
• Secure and train hostesses


Increase brand engagement and ecosystem touch through sponsorships at two conferences:
• Determine and attain targeted sponsorship revenue
• Create various sponsor communications including announcement and update emails
• Create sponsor documents including prospectus with levels, pricing, benefits, MPO’s, and contract
• Work with PR team to create sponsor PR Handbooks for each sponsorship level
• Update sponsor breakout session forms
• Create sponsor resource site with sponsor rules, regulations, forms, timelines, booth renderings, etc.
• Create custom sponsorship contracts, as needed
• Work with Alliance and Business Development teams on partners updates, sponsor hardware requests, and sponsor breakout session presentation content
• Work with Customer Marketing and Alliance team on Executive Insights sponsorship program to determine sponsorship benefits, pricing, potential sponsors, and fulfillment
• Work with team to solicit partners via webinars, newsletters and email blasts
• Review Solutions Expo layout including sponsor booth locations, seating and buffets
• Work with web team to update sponsor logos/company descriptions and banner copy
• Coordinate and execute on special pavilions in Solutions Expo
• Review sponsor booth copy, sponsor booth locations, sponsor wireless needs, special requests

Develop and produce various creative deliverables including signage and giveaways to ensure a positive conference attendee experience:
• Creation and development of event signage plan for all printed and electronic signage
• Conduct stakeholders meetings to determine branding themes, develop concepts, confirm placement, materials, and costs
• Work with Creative Services to build and confirm design and distribute signage templates to Aimia
• Conduct test printing on all materials
• Collect initial signage copy, input into signage grid, and update templates
• Build initial electronic signage plan with appropriate copy and graphics
• Work with internal departments for special branding, as needed, around venue
• Select attendee giveaway, determine quantities and place order
• Determine lanyard types, colors, quantities and place order
• Order wristbands, lanyard pins, and other giveaways, if needed
• Select booth staff/speaker shirt, determine quantities and place order
• Select staff shirt, create design, determine quantities and place order

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