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Event/Program Specialist

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Accountable for overseeing implementation of assigned marcom events, ensuring lead generation and brand building execution for the Chemical Analysis Division of our global biotech client, in assigned region. Provide input/feedback during planning process; manage program/event budget and implements all facets of the tactics / customer-facing events (tradeshows & seminars) including outbound communications campaigns to build traffic, displays, scientific programs, internal personnel scheduling, lead generation management and local logistics. Harmonizes program messaging in alignment with business strategy. Provides on-site event support when necessary. Responsible for managing booth property.

Essential Job Functions:
• Works with CAD commercial and product marketing / marcom to develop and deliver effective customer facing programs to support regional sales plan.
• Proactively coordinates delivery of programs with commercial channels to ensure effective implementation of defined plans.
• Ensure messages and marketing campaigns provided by PLs are effective.
• Work collaboratively with CAD regional Marcom Manager and Sales & Marketing stakeholders to define goals and logistical details; provide comprehensive support and communication regarding program logistics as it pertains to stakeholders.
• Ensure campaigns include multiple tactics to leverage our investment; this could include production of promotional conference materials, pre-event direct marketing programs to drive traffic and registrations; supplemental workshops and/or technical presentations, web postings on company site and appropriate local language site(s), PR, and supporting sales tools such as fliers or reference sheets.
• Execute and conduct post event analysis -- Ensure cost-effective event implementation, high quality, post-event assessment.
• Ensures leads are processed efficiently and delivered to assigned sales force
• Coordinates as required with other divisions to improve benefit to company brands and products.
• Supports the regional Marcom Manager in developing the Annual Marcom Plan.
• Manage expenses to budget. Communicate budget status on a regular basis. Timely and accurate management of invoices, including approval for payment, reconciliation against planned and actual performance, and estimated accrual totals at end of quarter.
• Coordinate the production, maintenance and loan schedule of booth materials: booth graphics/portables, pop-ups, banner ups, table cloths, table top signs etc. Manage event dummy kit schedule, shipping, storage and maintenance program.


Educational Qualifications:
• University degree in marketing, communications, or related field

Experience Qualifications:
• 3+ years of marketing communications and/or event management experience in a business-to-business environment, preferably for a U.S. based company. Industrial market experience preferred.
• Demonstrated oral communication skills, as well as superior interpersonal/relationship skills – intercultural skills and experience a plus along with strong customer orientation.

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