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Event Marketing Associate

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The Event Marketing Associate is responsible for the support and project management of a variety of field marketing campaign efforts and recruitment initiatives for the organization. This is a contract-to-hire role, and is onsite. The Event Marketing Associate will be a key player in supporting both regional and programmatic marketing campaigns as well as regional events.

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:
- Project manage the process for initiating creative projects and tracking through the approval process and delivery to internal customer or marketing asset management vendor. This includes timeline management and clear verbal and written communication.
- Implements, manages, and executes campus open house event marketing plans in line with the Field Marketing strategy. Tracks and Reports metrics for these events.
- Assist with the development of local and/or special events as assigned, execute event campaigns and track performance.
- Collaborating with internal stakeholders (regional operations and faculty) or other staff to develop advertising/fliers/collateral/ content and monitoring of timelines and project management of collateral through completion/delivery.
- Manage the day-to-day operation of the asset management system, maintaining service channel requests from users for ordering collateral. Respond on a timely basis and manage reporting for the system, training users on use of system as necessary.
- Creates and manages a communication plans to Regional Operations and Faculty to keep stakeholders informed of activities, campaigns, plans and results.
- Creates and maintains Field Marketing Calendar, logging all in-market campaigns, internal and external events, and identifying opportunities for participation.
- Assists with the input of data for proper campaign tracking using the existing lead management/CRM system to track strategies and produce reports by source, location, etc. using analytics tools and other applicable technologies to analyze and communicate results and performance of marketing efforts.
- Maintain a budget and invoice tracking.
- Miscellaneous marketing related duties as assigned for continuous improvement of marketing strategies and implementation.

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