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End User Rearch & Consumer Insights Analyst

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Exciting new long-term opportunity with our client located in Holland, MI.

Seeking an enthusiastic and experienced researcher/analyst with the ability to produce insightful and reliable quantitative / qualitative analysis and reports with excellent communication skills and a natural ability to interact with all levels of management. The ideal candidate has a passion for innovation and creative thinking while having the ability to translate insights into actionable results. The role requires team leadership, flexibility, an eagerness to work as part of a cross-functional, global group with strong project management skills. Finally, this position will act as an advocate for the voice of the end consumer and its impact on the innovation process, products and business accruement.

Summary of Duties: Primary role for supporting Strategic Research initiatives
Determine projects' scopes, objectives and required resources
Determine optimal research plan and methodology (focus groups, in home interviews, online survey…etc.) while working within budget constraints
Produce in-depth, high quality strategic analysis - including implications and recommendations via written reports and presentations to senior management, project managers and sales management
Gather secondary research on various topics using sources that will yield the most relevant results
Conduct, coordinate and analyze primary research
Clearly express ideas, direction, methodology results and recommendations both orally and in writing to peers, management and clients
Work with multi-functional teams across all lines of business and areas of expertise
Collaborate globally with Strategic Research team to manage the activities, analysis and detailed reporting of consumer and market research
Act as a subject matter expert on internal and external research data and analysis
Manage multiple projects simultaneously

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