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Employer Marketing / Recruitment Marketer

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We’re seeking a capable and talented individual with real integrity and drive, who will want to be involved in building our employer brand, to reflect our reputation as the leader of our industry. A person who is passionate about playing an active part in shaping our future workforce of talented individuals.

Targeting both internal and external audiences, this role is accountable for leveraging the global employment brand and implementing a content-based strategy through storytelling, segmenting by audience category and leveraging the search and social recruitment landscape. This role is the go-to resource for the global Talent Acquisition team on best practices in the recruitment marketing world–driving awareness of and shaping the company’s reputation—from messaging strategies to collateral development and everything in between.
They own the global media budget, content creation, brand creative and the corresponding metrics to determine when and how to advertise our jobs. And, probably most fun, they are a key ambassador of our corporate culture, serving as a connector between teams, departments and people. Importantly, the successful candidate will leverage his/her knowledge of both the communications discipline and the business to assure a proactive communications approach to drive focus, clarity and engagement.

Accountabilities:
Provide professional level support and service in the activation of the employer brand, including the design, management and implementation of the regional media buy, the management of external vendor relationships and the creation and development of recruitment marketing, branding and advertising programs.

• Provide leadership to channel development team members in EMEA and APAC.
• Execute against the employer brand Integrated Marketing Communications activation plan
• Ensure appropriate ROI for tactics and strategy in coordination with the senior management team. This will be accomplished by developing a keen understanding of the business goals and strategies of the company.
• Guide the development and execution of regional media campaigns that support our brand and goals, including website development, maintenance, and content creation; advertising and publications production; and social media/new media outreach.
• Manage the relationship with recruitment-advertising agencies. Act as the primary point of contact for all media requests.
• Provide internal communication support such as drafting newsletter copy and refining team presentations.
• Understand the best analytics and evaluation practices. Develop and present consistent, timely reporting on key performance indicators.
• Utilize experience with the internet and web, as well as newer communication outlets, such as forums and blogs, to help reach the Regional business objectives and identify trends in the industry that can be used to attract talent (such as the next LinkedIn).
• Conduct/monitor, analyze and research innovative and varied tools and initiatives.
• Assist with executive presentation development and speech writing.
• Identify and recommend changes to policies and procedures that will improve the efficiency and effectiveness of the communications function.

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