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Email and Targeted Communications Marketing Manager

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Our client, a large fashion company in downtown Boston, is searching for an Email and Targeted Communications Marketing Manager. In this role, you will work closely with Brand, Merchandising and Site Experience Global and Regional teams to build a best-in-class program that drives customer engagement, loyalty and increases lifetime value. This opportunity requires the strategic expertise to grow the their email/sms marketing program as well as the entrepreneurial roll-up-your-sleeves initiative to execute it. Additionally, you’ll partner with our global and regional teams to ensure that email programs are adapted and localized where appropriate. 

Responsibilities include (but not limited to): 
• Partner cross-functionally with global and regional teams to develop engaging digital communication to convert and retain qualified customers through email and/or SMS marketing including all promotional, trigger-based, and targeted segment campaigns. 
• Manage the overall strategy and oversee the end-to-end email development and deployment process, in partnership with Merchandising and Experience teams. 
• Drive opt-in acquistion strategies across channels and tactics to accelerate email and SMS acquisition 
• Work closely with marketing colleagues to integrate the targeted communication program into a single cohesive marketing and digital game plan calendar. 
• Be fact-based, using data and analysis to test, refine and scale campaigns. And understand our customer data, defining actionable segments and creating targeted lifetime value/customer life-cycle engagement campaigns and programs. 
• Develop ongoing KPIs that will contribute to meeting aggressive growth targets and pro-actively monitor them. Partner with the Analytics team to ensure KPIs are tracked properly. 
• Develop the targeted communications testing strategy for, allowing for constant testing and measuring to drive iterative improvements to the email program. 
• Work with the broader DTC and Brand organization to identify cross-category, channel, brand, and other customer acquisition/engagement/marketing opportunities 
• Evangelize email organizationally – and drive for continuous enhancement of the email program including targeting, personalization, and program extensions. Help drive the replatforming of the North America email program. 
• Be the email expert, keeping up-to-date with email best practices, strategies, and industry standards. 
• Monitor competitor email and loyalty programs, testing and adopting best practices to continuously improve program performance and value. 
• Interact with and update various stakeholders on retention performance and improvement strategies 

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