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Email Program Manager

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Our client is looking for a temp to perm Email Program Manager to work on-site at their office located in Woodland Hills.

The Email Program Manager both leads and successfully executes hands-on development, design, deployment and testing of a high volume of accurate, timely and effective pre-sale and trade emails through Responsys, (including relevant email web landing pages) in support of company’s email campaigns to meet schedules and company needs. Understands product, offers, marketing and company’s email strategies and executes in alignment.

Main Responsibilities:
- Team Lead in creating, building and deploying multiple templated emails per week
- Team Lead in creating, building and executing dynamic email campaigns (data, content, segments, etc.)
- Team Lead in developing visual assets for emails and email landing pages
- Develops and builds a successful email team
- Executes work in alignment with email strategy and marketing goals
- Works with Trade Marketing team on Trade emails
- Provides support to overall company email needs
- Ensures team completes projects accurately and on time
- Produces hand-coded HTML email files if needed
- Reviews and proofs own and coworkers’ work
- Works with database team to check/verify accurate list pulls, segmentation and deployment
- Deploys campaign sends timely, responsible for accuracy of send and lists
- Learns corporate Style Guide, products, and offer methodology; serves as “enforcer” for email team

Requirements:
- 5+ years of hands-on experience comprehensively managing email campaigns (strategy, design and development), with at least 3 years. in Resyponsys or similar email campaign tool, including significant experience in hands-on build and execution of variable data campaigns
- 2+ years of. experience working in a CMS (preferably Tridion) to create and update web pages
- Knowledge of MS Office and computer skills (e.g.: Dreamweaver, Photoshop, HTML 5, CSS3, JavaScript) adequate to easily execute job tasks; ability and willingness to learn additional software as needed to execute position
- Demonstrated ability and willingness to lead, train, coach, develop, hire and fire as needed to build a successful email team able to successfully execute unit goals. Strong work ethic and dedicated attitude to enable building an error-free team executing highly-accurate emails that are on brand and effective in driving sales
- Full understanding of responsive design and usability principles
- Understanding of email marketing principles and strategy

If this sounds like a great fit, please apply and highlight your relevant experience!

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