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Email Production Specialist

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The Email Production Specialist will report to the Digital Production Manager, the Email Marketing Specialist role is production-based, responsible for email production and execution through the use of HTML/CSS coding and development, testing, proofreading and deployment of email campaigns.
A successful candidate will have an understanding of email best practices, audience segmentation, and digital marketing.
She/he must have hands-on experience working in an email platform, ExactTarget a plus, web content management system, HTML or CSS.
Strong attention to detail, project management and organizational skills are important to ensure work is produced to the highest quality within a deadline driven environment.
While it helps if you know our business, what we really care about is that you have an unending curiosity about the best ways to reach consumers, and a passion to make things happen.
You’ll work with departments throughout the company and learn about the most interesting aspects of the business.
This is a great opportunity to make a direct impact on the growth of the nation’s largest independent retailer of wines, spirits and beers.

Essential Functions:
•Build emails according to specifications and work collaboratively with the Digital Production Manager, promotions and email marketing teams to ensure campaigns are produced and delivered on time according to established production schedules
•Perform quality-assurance checks on builds and ensure proper rendering across all email clients via the use of Email on Acid. Builds incorporate the use of send lists, A/B testing for ongoing email campaigns to increase open rates and engagement.
•Manage the entire build process for your emails within ExactTarget, including campaign setup, audience selection, proofing, edits post-enterprise review and scheduling deployments. You will need a keen eye to ensure that each email campaign aligns with our company strategy and maintains good email practices.


TOP 3 THINGS YOU WANT TO SEE ON A RESUME:
Email production and coding in Exact Target (Silverpop is similar)

EXAMPLE OF A DELIVERABLE THEY'D BE WORKING ON: See description

TOOLS/MUST HAVES:

You should have:
• Bachelor’s degree in marketing, communications or a relevant field
• 1-3 years or experience building (coding), optimizing and deploying email campaigns

These characteristics will help you fit in:
• Experience with email marketing automation software (Salesforce Marketing Cloud/Exact Target or Silverpop strongly preferred)
• Strong written and verbal communication skills
• Strong understanding of email marketing, including targeting and A/B testing, deliverability, sender score/reputation and metrics
• A good understanding of HTML, CSS or JavaScript programming languages for email
• Attention to detail and the ability to multi-task
• Track record of managing and executing high-volume digital campaigns in a fast-paced environment with a high degree of accuracy
• Demonstrated accountability for results
• Basic understanding of email best practices and deliverability and CAN-SPAM regulations.
• Strong Microsoft office skills, with proficiency in Excel and Access
• Ability to adapt to changing strategies, technologies and duties

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