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Email Production Specialist - Designer/Developer

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Growing company seeks Email Production Specialist for onsite, full-time, contract-to-hire role. With general guidance, the Email Production Specialist will be responsible for the graphic design, coding, and deployment of email and internet-related marketing campaigns in fast-paced, deadline-oriented environment.

Primary Duties and Responsibilities:
• Conceptualize, create, and implement intuitive, engaging email communications and promos.
o Design and create all assets related to email and online marketing campaigns, from initial conceptual mockup to actual design and HTML coding
o Assist with writing copy/proofreading for email and online marketing campaigns
o Create tracking and discount codes for campaigns
o Deploy emails via the email service provider (Silverpop Engage)
• Participate and collaborate in concept development and design ideation with manager and email team to help define an email creative strategy.
• Use email analytics and sales reports to measure campaign effectiveness and provide suggestions for improvement on future campaigns.
• Communicate frequently with customer service and other members of Marketing to ensure awareness of current and future online marketing campaigns, coordination of activities, and continuous improvement of marketing efforts.
• Maintain the email schedule, as it relates to your specific projects, on a daily basis.
• May occasionally design and create microsites and work on related projects, such as special promotions.

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