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Email Production Manager

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Fortune200 financial services company in Toronto is looking for an Email Production Manager to manage all production aspects of an email campaign for our business customers.

Business Responsibilities:
• Lead email project meetings and work with Marketing strategists to understand objective of solicitation
• Work with Creative and Marketing teams to manage E-Mail campaigns to prospective and existing customers
• Coordinates any internal documentation to ensure the timely and smooth production of e-Mail solicitations
• Initiates recommendations to improve routing and creative process and ways of improving the overall efficiencies
• Implement creative templates in 3rd party tools & manage templates in repository
• Segment preselected populations, route test messages, and launch campaigns
• Evaluate campaign results and make recommendations for future improvements

Desired Skills and Experience Experience:
2+ years of web, email and/or direct mail experience, and/or fast-paced, agency environment managing multiple projects for multiple customers/accounts

Industry Knowledge:
Confident in leading marketing projects for multiple clients, ideally digital solicitations for the financial industry or ad agency with multiple client/industry focuses. Proven ability to quickly ramp up on expectations of client. Actively researches, learns and incorporates new means and methods whenever and wherever possible to improve processes.

Technical Knowledge:
MS Word, MS Excel, Visio, Acrobat, HTML, Dreamweaver, JSP (preferred)

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