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Email Optimization Consultant

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We have a client looking for some email campaign and optimization recommendations.

Specifically, the client is looking for someone to:
- Audit a series of existing email campaigns from multiple properties (across multiple markets)
- Provide professional design and industry benchmark insights (User Interface and User Experience) on how to enhance Open and Click Through Rates (CTR)
- Provide best practice examples for hospitality, condo and/or luxury retail brands
- Provide sketches/mock-ups for a new optimized property email template, keeping the following in mind: Variable data fields to customize graphics and messaging based on template/s in Hubspot; and Responsive design (mobile friendly)
- Emails campaigns include: Event Invitations, Featured Home eNewsletter (neighborhood, sales and construction updates), Testimonials (architect, homeowner, developer, neighborhood business owner), Coupons, and Special Announcement/Project Offerings (finishes, amenities, website online, join our Twitter followers, etc.)

The ideal candidates will have art direction experience with luxury, retail or hospitality brands, as well as usability and testing experience. The client would also prefer some consulting experience with putting together robust presentations and/or decks outlining recommendations--which our client will then have their internal resources execute. The candidates selected for this project WILL NOT be responsible for executing the recommendations.

This is a one-time project only. REMOTE candidates are OK.

Interested candidates please respond with examples of relevant projects. Thank you!

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