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Email Operations Analyst

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The Email Operations Analyst must have a deep understanding of how data plays a role in communications, and possess the ability and desire to understand how to apply the latest thinking in email marketing to help our clients reach their customers.

]RESPONSIBILITIES

  • Develop and code HTML emails
  • Implement email campaigns and flows within an email marketing system
  • Monitor email campaigns, verifying deliverability, open rate and overall campaign metrics
  • Manage the technical execution of email marketing campaigns targeted at current customers
  • Identify opportunities to optimize our email campaigns to increase customer acquisition and retention
  • Translate communication strategy and creative design into tactical execution
  • Aid in the analysis and reporting of email marketing initiatives
  • Report marketing research and stay ahead of email marketing strategies
  • Work closely with the CRM data team to ensure email metrics are integrated and available in a larger CRM technical ecosystem

REQUIREMENTS

  • BA/BS degree required
  • 1-3 years of email development and/or front-end coding experience with a proven track record of results
  • 1-2 years of experience with marketing automation and campaign management software
  • 1 – 2 years of B2B direct marketing experience
  • Knowledge of email-friendly HTML with experience in coding for a multitude of email systems (MS Outlook, Gmail, etc).
  • Understanding of the data needed to support the execution of communication strategies
  • Proven skills with email marketing operations, technology and campaign management

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