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Email Marketing Specialist, Eloqua

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***MUST HAVE ELOQUA EXPERIENCE

Vitamin T is assisting an higher education company in their search for an Email Marketing Specialist. For this role, we are looking for a specialist in Eloqua who can manages the execution of email and marketing automation campaigns, from setup, targeting and testing to deployment and data monitoring.

Duties include:

· Manages each element of email and marketing automation campaigns including creative development, setup, targeting and testing to deployment and data monitoring

· Analyzes all aspects of the email program’s performance metrics, providing recommendations to improve the effectiveness of campaigns and adjusting the email marketing plan as required

· Supports the CRM lead in the planning and execution of CRM strategy and conducts discovery and/or planning as needed

· Tests and analyzes new customer segments and maps out strategy based upon email performance and marketing objectives

· Responsible for developing systems optimizations to drive efficiencies and enable the execution of strategic business plans

· Acts as a subject matter expert in email marketing; Coaches others and shares best practices across the institution

Requirements:

Bachelor’s Degree in Marketing, Advertising or related field require.

3-5 years of email marketing experience; knowledge of HTML and CSS required. (maybe 2 yrs)

Experience with marketing automation solutions - Eloqua OR Market OR Salesforce Marketing Cloud is required.

Database management and list creation experience required, Salesforce.com experience a plus.

Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability and CAN-SPAM regulations.

Sound qualitative and quantitative analytical skills.

Need to be Strategic

Excellent project management skills.

Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment.

Impeccable written and oral presentation skills

 

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