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Email Marketing Specialist

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Long term contract with Fortune 500 Tech company in San Francisco.

The Email Marketing Specialist is responsible for executing email communications, implementing acquisition programs, and working to help the team successfully grow the email marketing channel. The position will work with cross-functional team members to further develop the email marketing program, increase customer engagement, optimize email communications and support sales activities. The Email Marketing Specialist will be responsible for conducting analysis, improving efficiency, and providing insight to management about the performance of the email marketing program, as well as ensuring best practices.

This role is perfect for a multi-skilled, self-sufficient person who has experience with email marketing, salesforce and marketing campaigns that drive measurable business results.

Responsibilities:
● Manage creation and execution of email marketing campaigns that deliver against business goals and objectives
● Optimize campaign performance through testing and segmentation
● Prepare and modify email templates in Pardot our Marketing Automation Platform, including loading of HTML and testing the emails to ensure they look good across all browsers.
● Work closely with Demand Generation Manager to manage email asset repository
● Strategize with Demand Generation Manager to optimize campaign performance to achieve traffic and revenue metrics including open and click rates and conversions rates
● Run reports and prepare analyses for marketing programs or proposals using our CRM tool and Excel
● Ensure compliance with CAN-SPAM regulations
● Provide support to the marketing team on various campaigns/projects

Desired Skills and Experience
● 2 – 3 years email marketing-specific experience with a minimum 1 year demonstrated success in email marketing from concept to completion
● Experience using Pardot or other marketing automation software.
● Experience and basic knowledge of Salesforce.com
● Expert in Microsoft Excel
● Basic HTML and Dreamweaver experience required
● Self motivated and results oriented
● Have the ability to handle multiple competing priorities in a fast-paced environment
● Have the ability to communicate clearly and concisely
● Basic-Intermediate knowledge of key email data metrics (read rate, click rate, etc.)
● Ability to multi task and easily adapt to evolving processes/requirements
● Passion for data and strong bias for action

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