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Email Marketing Specialist

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We are looking for an Email Marketing Specialist with Email Automation experience (no specific software is required). Qualified candidates must be able to hit the ground running.

Position Summary:
The Email Marketing Specialist will support company strategy by creating and deploying automated email campaigns, building digital forms, maintaining lead scoring matrixes, and tracking programs. Working in partnership with key stakeholders in the Marketing group, the position is responsible for ensuring messages are accurately created and delivered to key targets, and that the key targets are scored through our email automation program.
Essential Duties/Responsibilities: Ensure email messages adhere to industry best practices and company guidelines
Problem-solve deliverability issues (metrics, spam compliance, opt-in/outs, etc)
Define and manage best-in-class email marketing strategies, segments, nurturing campaigns and personalization
Email campaign setup, execution and management (B2B and B2C)
Manage audience and segments for proper message relevancy, brand consistency and conversions
Oversee email production process and performance monitoring, create adhoc and standardized reporting as well as campaign analysis, insights and recommendations
Conduct regular testing to ensure continuous improvement and longevity of email program
Manage email calendar, production planning and campaign coordination
Database inquiries & segmentation analysis as needed

Job Requirements

Basic Qualifications

Minimum 3 Years B2B & B2C Email Marketing experience
Innovative self-started who excels in multi-project management

Desired Skills & Experience

Strong literacy, grammar, writing, proofreading and time management skills
Hands-on B2B and B2C experience
Ability to think strategically and execute complex email marketing campaigns
Analytical, tactical and technical mindset
Passion for digital marketing

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