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Email Marketing Specialist

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Passionate about the Digital Marketing space? This could be the position for YOU!

Detailed Description:
• Manage cross-functional email & onsite marketing initiatives
• Participate in strategic planning and execution
• Provide recommendations and high level analysis to business partners
• Partner with Marketing/BU to deliver email and on-site campaigns that drive iGMV
• Manage 3-5 campaigns each month (volume will vary based on campaign complexity and resources), while keeping all resources accountable to the timeline
• Develop and deliver campaign plans/strategy (partner with BU), campaign briefs, targeting/segmentation, test plans, trafficking instruction and creative assets on time
• Adhere to Brand guidelines and prescribe email/onsite best practices
• Own Aprimo process that includes initial campaign requests, role assignments, copy/creative review, approvals, escalations, agency communication and delivery
• Functioning as the campaign lifecycle manager for adhoc campaigns: sending out communications, developing timelines, keeping campaigns on track, QAing creative assets and routing information to cross-functional teams for deployment
• Partner with the BU to refine learning agenda, targeting and segmentation approach; and provide key learnings from post campaign analysis to BU
• Initiate and own campaign and targeting briefs for email campaigns
• Build and organize monthly campaign calendar and milestones
• Provide and communicate feedback on the customer experience in email, mobile and onsite

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