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Email Marketing Specialist

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This top tech company is looking for a high-achieving marketing specialist with experience around email marketing and customer engagement.

Specific responsibilities include:
-Management of email channel, including coordination of creative, copy, and customer targeting
-Management of email experimentation program, including design and implementation of tests, and reporting on results
-Expansion of email channel to include potential for trigger-based and automated campaigns
-Management of vendor relations, including partnerships with creative agencies, email production specialists, and business analysts
-Management of cross-functional partnerships, including relationship with engineering and product teams
-Coordination of direct mail and in-home engagement initiatives, including logistics, creative development, and customer segmentation
-Ability to report results - around email and customer engagement initiatives - to marketing leads and senior management

Necessary skills include:
-Exceptional ability to write and edit
-Exceptional coordination and organization, especially around email production
-Ability to coordinate vendor relations, including with creative agencies
-Strong creative sense, both around email and on-site experience
-Strong facility with metrics and data analytics; ability to manipulate and pivot data
-Exposure to content experimentation, especially around email
-Familiarity with customer engagement and revenue enhancement tactics
-Familiarity with direct marketing tactics
-Familiarity with online browse remarketing

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