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Email Marketing Specialist

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Our client in Alexandria is looking for an Email Marketing Specialist for a four month assignment.


Position Summary

The Email Marketing Specialist will oversee the growth and optimization of the company’s email marketing programs including strategy, campaign execution, list management, opt-out processing and related processes.

Essential Functions
• Manage execution of email marketing promotions in coordination with business stakeholders and the marketing creative team to ensure timely delivery of emails.
• Coordinate gathering of content and assets for each campaign with the marketing creative team or agencies.
• Proactively communicate with key stakeholders and creative team on email creation, deadlines, production progress, delivery, and post-send analysis.
• Perform QA of all marketing emails to ensure compliance with email campaign and project briefs, internal creative and editorial guidelines, proper tracking, email best practices, and CAN-SPAM.
• Schedule and deliver emails according to plans and email marketing calendar.
• Compile, analyze, and deliver regular email campaign report and insights to help improve future email campaigns including the optimization of key metrics including CTR, open rates, conversions, and retention.
• Set-up trigger based email campaign programs – coordinate with all relevant 3rd party providers to execute
• Continually perform competitive analysis of email marketing best practices/trends.
• Update email creative in Photoshop or HTML in Dreamweaver
• Support other digital marketing channels and initiatives.
• Create guidelines and documentation on all major processes related to email marketing

Required Experience
• Appropriate four-year degree from a college or university.
• 3+ years of email marketing experience, including strategy, implementation, analytics, and reporting.
• Knowledge of best practices for email creative and templates, segmentation, dynamic content, and testing methodologies
• Experience working with an email service provider
• Understanding of responsive design and mobile optimization
• Knowledge of HTML
• Self-starter with strong project management skills: experience coordinating cross-functional teams, delivering results, and meeting tight deadlines
• Exceptional organizational skills with attention to detail
• Positive attitude with a creative mindset and ability to think outside the box.
• Proficient in Microsoft Office programs: Microsoft Excel, Word, Outlook, PowerPoint.

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