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Email Marketing Specialist

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Job Description: Email Marketing in the Property & Casualty Insurance Industry

Must have strong Email Marketing & experience working with a major email marketing program (Responsys or something simliar)


Join a high powered marketing team responsible for driving marketing initiatives to a dynamic agent sales force. Our team develops and executes industry-leading marketing programs that align with company goals.


Responsibilities:
• Create multi-touch, personalized email communications utilizing vendor email technology platform (Responsys Interact)
• Organize content and graphics for optimum design, email readership.
• Develop/coordinate/prepare email data-list (addresses) for individual campaigns.
• Coordinate campaign execution including content, data-list, and test proofing prior to launch. Initial campaigns may be executed by vendor.
• Assist in the monitoring and management of campaign metrics.
• Utilize (and revise where necessary) editorial calendar(s).
• Provide leading edge email marketing ideas/recommendations to the department in an effort to enhance communications with agents and other stakeholders.
• Test and optimize communications using the A/B method.
• Manage multiple campaigns simultaneously.

Release Comments: Join a high powered marketing team responsible for driving marketing initiatives to a dynamic agent sales force. Our team develops and executes industry-leading marketing programs that align with company goals.
Responsibilities:
• Create multi-touch, personalized email communications utilizing vendor email technology platform (Responsys Interact)
Qualifications:
• Proven experience in developing and executing email marketing campaigns including use of A/B method.
• Skills to include: HTML coding for email, Adobe Creative Suite (Photoshop/Dreamweaver/Flash), ability to design new email templates.

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