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Email Marketing Specialist

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We are seeking an energetic, dynamic, creative, analytical, and quasi-technical individual who is passionate about online marketing. In this role, the Email Marketing Specialist will work closely with an Email Marketing Manager to implement email marketing campaign in a multi-lingual environment and global scale. The primary duty is to execute multiple email campaigns tactically with precision in a global setting.

The role requires strong organizational, execution, and analytical skills, and extensive knowledge of email marketing including deliverability, email design, email development, email KPI’s, and CAN SPAM among other operational best practices.

Primary Responsibilities

  • Implementing and maintaining day to day email campaigns
  • Convert Photoshop Designs into functional HTML email templates to be sent via 3rd party email applications
  • File Management including naming conventions, folder organization in a collaborative setting
  • Organize and load images and HTML files into 3rd party email sending systems
  • Send, track, and report on email campaign results
  • Code basic HTML and CSS by hand and with the use of Adobe Dreamweaver
  • Perform limited copywriting and editing of email content to fit design requirements and goals
  • Interaction with users and the organization on a multi-lingual, global scale, and implementing new trends and online marketing tactics pertaining to each region or location
  • Managing email database with a focus on data quality, list retention, and audience engagement
    - Preparing email distribution list
  • Develop form or landing page for email campaign
  • Monitoring and analyzing email performance
  • Performing ongoing tests of subject lines, copy, calls to action, deliverability, send times, design, landing pages, and cadence

    Preferred qualification
  • Hands on coding ability with HTML, CSS
  • Intermediate knowledge using Photoshop, Dreamweaver
  • Two to three years experience of Email campaigns and Online marketing
  • Detailed oriented, highly organized, quick learner, and tech-savvy
  • Ability to closely follow structures, standards, and processes and pro-actively innovating on these
  • Work effectively under time pressure
  • Proactive, take initiative, and are far from sitting around waiting to get instructions
  • Able to handle multiple projects simultaneously
  • Good analytical skills and are numbers-driven
  • Positive can-do attitude
  • Willing to learn new skills required for the role
  • Ability to work independently and in a collaborative team environment in both local and remote setting
  • Results oriented with the ability to see big picture goals while digging into day-to-day objectives
  • Familiar with Twitter, Facebook, and LinkedIn platform
  • Enthusiastic about personal growth or online marketing

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