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Email Marketing Specialist

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Aquent is looking for an Email Marketing Specialist to partner with our client's CRM and Email Marketing team to develop, implement and manage direct email marketing strategies. This person will be responsible for:
-Project management of campaigns from conception through implementation, including email creative development, customer segmentation, personalization and messaging, scheduling and deliverability, campaign analysis, A/B test strategies and new campaign recommendations.
-Maintaining expert knowledge of email development best practices for optimal delivery and performance, CAN-SPAM compliance and Federal Legislature.
-Collaboration with partners and internal teams to drive program enhancements that meet or exceed financial and branding goals.
-Understanding the role of email in managing e-commerce customer relationships, and how email works in combination with the other online channels, including paid and natural search, affiliate, and online media.

Requirements
3-5 years marketing experience with the following:
-Demonstrated experience and success in email marketing from concept to completion
-Experience developing and analyzing reports to measure program success and formulating recommendations for improvement
-Understanding of email marketing best practices and response optimization techniques
-Excellent client service and problem solving skills, able to identify and anticipate both opportunities and problems and drive them to resolution
-Exceptional combination of creative and strategic thinking with hands-on execution.
-Superior communication and interpersonal skills; and proven ability to partner across an organization with a very strong deadline driven focus
-Superior project management, trafficking, and organizational skills, with high attention to detail, proven ability to prioritize multiple projects in a fast-paced, deadline-driven environment
-Goal-oriented, self-motivated, creative, flexible and adaptable to new situations.
-Extensive computer knowledge and proficiency in Microsoft applications
-Working knowledge of the following technologies and terms: HTML, XML Rich Text, CAN-SPAM, Deliverability, Domain, ISP, URL, Alt-tag, etc.

This is an on-site opportunity working 40 hours a week. If the above sounds like you please send your resume to cmerriam@aquent.com to apply.

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