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Email Marketing Specialist

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The Email Marketing Specialist will provide administrative and deployment support for email campaigns

MAJOR JOB DUTIES AND RESPONSIBILITIES:
The position will be responsible for all aspects of configuring the email distribution vendor environment. As such, this position ensures:

• Campaigns are executed as expected
• Email address lists and other sensitive data is managed securely.
• Opportunities to streamline or automate manual processes are identified
• Management has adequate reporting on the performance of our email campaigns and channel.

The position will be responsible for providing support for consumer, provider, broker, employer, and other constituents managed through our email vendor. They will also consult on projects designed to implement email capabilities in our core applications, and projects to automate manual processes.

The position will also work closely with our email channel managers and our email vendor to understand the needs of specific campaigns and how to deliver on the requirements, including knowing which features are available from our email vendor. The position will develop standard campaign reporting, and provide management with periodic reporting on the email channel effectiveness.

EDUCATION/EXPERIENCE:
Requires BA/BS, 3- 5 years in a technical, data management, or e-mail marketing administrative capacity.
Experience managing email campaigns using ExactTarget, Silverpop, ConstantContact, or other enterprise email service providers is preferred.

SKILLS:
Verbal and written communication skills, negotiation skills, customer service and interpersonal skills. Ability to work independently and manage one’s time. Ability to interpret data trends and identify where best practices contribute to email strategy goals and objectives. Knowledge of digital communication dissemination techniques and methods.

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