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Email Marketing Specialist

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On-site 1 year contract. 

Located at King/Spadina

 

About the Job 

We are looking for a motivated and knowledgeable HTML/CSS & SQL specialist to join our Marketing Operations Team. The Email Marketing Specialist role will report to the Marketing Operations Manager. The position requires the ideal candidate to work closely with merchandising, creative design and program management to manage email campaigns from inception to delivery. 
Primary Job Responsibilities: 
• Lead and execute email campaigns—including the creation of email templates, content development, data integration segmentation, testing, and final launch; 
• Hand-code HTML/CSS for responsive email design; 
• Troubleshoot technical issues related to HTML code, data segmentation, the responsive layout on various email platforms and FTL email templates; 
• Build SQL queries to develop data segmentation for complex email campaigns; 
• Implement conditional logic for assembling targeted and dynamic content; 
• Regularly update email templates for best practices; 
• Regularly analyze and make recommendations on email campaign performance; continuously seek ways to improve; 
• Form strong relationships with cross-functional teams to determine the best email content, creative execution, and tone; 
• Email marketing thought leadership—strong understanding of best-in-class email marketing and desire/ability to create best-in-class email campaigns. 

Requirements: 
Education / Experience: 
• Post-secondary education in computer science, web design or a relevant field 
• 1+ year(s) working in digital marketing or related fields 

Capabilities and System Knowledge: 
• Must have proficiency and hands-on experience in coding with HTML and CSS; 
• Expert in working files from Adobe Creative Suite, primarily Photoshop; 
• Good understanding of segmentation and SQL; 
• Must be able to manage multiple tasks simultaneously and work with cross-functional teams in a dynamic, fast-paced environment; 
• Exceptional attention to detail with the ability to produce flawless work in rapid succession, meeting & exceeding targets & deadlines; 
• Takes ownership, initiative, show a sense of urgency and is self-directed 
• Team player with strong interpersonal skills

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