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Email Marketing Specialist

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Vitamin T is working with a growing educational company looking for an Email Marketing Specialist to manage the execution of email and marketing automation campaigns, from setup, targeting and testing to deployment and data monitoring. In this role, you will be providing the strategy the technical expertise needed to fully leverage our CRM system (Salesforce.com) and email marketing systems (Eloqua, Pardot) to ensure our business objectives are met. 

Duties include: 

· Manages each element of email and marketing automation campaigns including creative development, setup, targeting and testing to deployment and data monitoring 
· Analyzes all aspects of the email program’s performance metrics, providing recommendations to improve the effectiveness of campaigns and adjusting the email marketing plan as required 
· Supports the CRM lead in the planning and execution of CRM strategy and conducts discovery and/or planning as needed 
· Tests and analyzes new customer segments and maps out strategy based upon email performance and marketing objectives 
· Responsible for developing systems optimizations to drive efficiencies and enable the execution of strategic business plans 
· Acts as a subject matter expert in email marketing; Coaches others and shares best practices across the institution 

Requirements: 

Bachelor’s Degree in Marketing, Advertising or related field require. 
3-5 years of email marketing experience; knowledge of HTML and CSS required. (maybe 2 yrs) 
Experience with marketing automation solutions (such as Eloqua, Marketo, Partdot, ExactTarget) required. 
Database management and list creation experience required, Salesforce.com experience a plus. 
Strong knowledge of best practices for email creative, segmentation, dynamic content, testing methodologies, deliverability and CAN-SPAM regulations. 
Sound qualitative and quantitative analytical skills. 
Need to be Strategic 
Excellent project management skills. 
Must be self-motivated with an ability to take initiative in a challenging, fast-paced environment. 
Impeccable written and oral presentation skills

 

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