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Email Marketing Specialist

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Key Responsibilities:
• Manage planning, scheduling and execution of Email, SMS and Push programs to deliver campaigns that are on time, on target and on budget. 
• Partner with cross-functional teams - product and analytics, consumer insights, data marketing – to support Email, SMS and Push initiatives across multiple product lines and multiple marketing channels. 
• Provide recommendations and manage test plans to deliver optimal cross-channel marketing strategies to engage customers and increase sales. 
• Work cross-functionally to build and enhance digital marketing programs including the Friday Spotlight Email, semi-weekly text club communication and push notifications through our iOS and Android apps. 
• Develop solid understanding of internal business systems and how programs interact with each system. 
• Coordinate promotional Email, SMS and Push calendar across internal departments. 
• Engage in a day-to-day relationship with Email, SMS and Push service providers. 
• Provide regular campaign reporting, analysis and recommendations on all coordinated Email, SMS and Push campaign efforts to optimize programs for maximum engagement. 
• Present key insights and recommendations to management, lead meetings, and deliver oral and written presentations. 
• Continually monitor latest developments in Email, SMS and Push industry trends and assess their impact on current programs and make recommendations for innovation and improvement. 
Education & Experience 
• Bachelor’s degree in Marketing, Business Administration, or related discipline. 
• Minimum of 2 years of experience with B2C Email and Mobile Marketing programs or 2 years of project management experience. 
• Online and/or multi-channel retail experience preferred. 

 

Knowledge, Skills & Abilities 
• Ability to think creatively and strategically with strong analytical skills. 
• Self-motivated with an ability to take initiative and thrive in a fast-paced environment. 
• Familiarity with web analytics tools such as Adobe Omniture and Google Analytics a plus. 
• Familiarity with iTunes, Google Play and Amazon and web reporting tools 
• Strong written and oral presentation skills.

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