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Email Marketing Specialist

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Our well known financial client is looking for a strong email marketing specialist to join its Global Marketing team! This collaborative individual will be responsible for developing and executing targeted, segmented campaigns in our marketing automation platform (Salesforce Marketing Cloud / Exact Target). The ideal candidate will have a track record of supporting successful marketing automation programs, attention to details, ability to work collaboratively across teams and regions, and high technical aptitude.

Since this person will be working with our London teams, the hours are 7:00AM-3:00PM.


Responsibilities:
· Be the primary owner of the marketing automation platform

· Responsible for the execution of marketing and channel/product email campaigns

· Proactively partner with global product and content marketing teams to optimize campaigns

· Develop new and enhance existing nurture programs, including building out automations/journeys, A/B path testing

· Oversee a global email marketing calendar

· Manage data segmentation and list import/export process, including best practices, reports and deliverables

· Produce and distribute email analytics

· Update email templates where necessary (basic HTML knowledge required)

· Recommend process improvement opportunities as necessary

· Ensure data cleanliness and completeness leveraging tools in Salesforce and other third-party platforms

· Support and recommend integrations with Salesforce Marketing Cloud, such as ON24, LinkedIn, preference/subscription center, analytics hub, etc.

Qualifications:
· BA/BS in business, marketing, technology, or equivalent discipline
· Minimum 5+ years of hands-on experience in marketing automation, preferably within a B2B Financial Services firm

· Advanced understanding and practical application of Salesforce CRM and Marketing Cloud (Exact Target)

· Basic HTML skills required

· Solid application of process management, marketing measurement, and data management disciplines

ABOUT THE ROLE:
This is a FULL TIME (40 hours per week) positions for 6-8 months, possibly longer.

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