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Email Marketing Specialist

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Join our client's team in creating a modern-day tea culture for a new generation. Tea is the second most consumed beverage in the world (besides water) and our client is the premiere retailer of Tea in the US, with a huge presence within our fortune 500 client. The ecommerce team is a young, fast-paced group working to create rapidly evolving digital presence. We support .com and the digital promotion of 350+ stores.

This Email Marketing Specialist role will support a rich marketing narrative by delivering top-notch email marketing campaigns. This person would be responsible for creative handoff from our studio to our agency and email campaign execution within our Email Service Provider. They will also be involved in scoping email development projects, such as A/B tests and segmented content, all under the guidance of the Email Marketing Manager.

What does a typical work day entail? What are the daily tasks/responsibilities/deliverables?

Campaign Specialist (50%)

• Manage day-to-day handoff of assets to Responsys for promotional and triggered campaigns
— Includes PSDs, .txt, legal footers, creative updates, segmentation and launch
• Develop requirements for triggered campaigns and data filters based on direction
• QA email campaigns prior to launch and monitor deliverability and engagement in real-time
• Consult on HTML/CSS of email campaigns to suggest best practices
• Scope AB tests based on direction and deliver documentation to Email Service Provider
• Continually follow industry best practices with research and continuing education

Creative Executor (25%)

• Contribute to the creative process by following up on creative feedback
• Support Email Calendar updates and work with Producer to establish timelines for delivery
• Suggest opportunities for program and process improvement as a key stakeholder

Content Developer (25%)

• Assist in day-to-day cross-channel digital promotions and web development as needed
• HTML/CSS front-end UI skills and huge plus. Must understand email coding best practices
• Work with site content team on content/development updates

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