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Email Marketing Specialist

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Are you a dynamic, talented and organized Email Marketing Specialist with strong development and deployment experience?

We have an incredible long term contract or temp to hire opportunity to join a NEW and fast growing team within a top F100 financial client with their credit cards services team. There are multiple openings to join this team, which sits onsite in Wilmington Delaware. Our client relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers across a suite of consumer banking products.

The Email Marketing Specialist on the Email Build team will manage all aspects of an email build and deployment for the Digital Channel Delivery team (DCD), including but not limited to scripting dynamic content into an existing HTML file, segmentation of customer lists – based on campaign requirements - and deploying those campaigns from the email service provider’s platform in a self-service environment.

As their new Email Marketing Specialist,
The Email Marketing Specialist will work with the business stakeholders as well internal/external creative agencies to develop and deploy email campaigns, landing pages, and other digital programs. The Email Marketing Specialist will create & execute project plans and revise when appropriate to meet changing needs/requirements. The Email Marketing Specialist will identify resources needed and assigns responsibilities and will manage day to day operations of the project.

Daily Responsibilities of Email Marketing Specialist:
• Pull campaign reporting, analyze performance and make creative or strategic optimization recommendations to Marketing.
• Adhere to and promote existing quality controls.
• Serve as subject matter expert for digital marketing (with a strong focus on email marketing).
• Conduct day-to-day activities with other departments and business counterparts within marketing, corporate and other stakeholder groups to execute and implement digital campaigns.
• Working with the Digital Marketing Group as well as other stakeholders, review web analytics and email performance data to drive marketing decisions based on customer interactions, online behavior, and conversion data.

Desired Experience of Email Marketing Specialist:
• 3 years of solid experience in email execution, managing email campaigns, content, & designs
• Experienced with Responsive design and automation emails
• Able to individually lead email campaigns/projects with vendors and multiple stakeholders.
• Should have good HTML and testing/validation skills

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