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Email Marketing Specialist

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Are you a dynamic, talented and organized Email Marketing Specialist with strong Development and Deployment experience? We have an incredible opportunity to join a NEW and fast growing team within a top financial client with their credit cards services team. There are multiple openings to join this team, which sits onsite in Wilmington Delaware. Our client relies on digital marketing as a key strategic channel in driving acquisition, branding, and cross-sell opportunities to millions of customers across a suite of consumer banking products.

The Email Marketing Specialist on the Email Build team will manage all aspects of an email build and deployment for the Digital Channel Delivery team (DCD), including but not limited to scripting dynamic content into an existing HTML file, segmentation of customer lists – based on campaign requirements - and deploying those campaigns from the email service provider’s platform in a self-service environment.

So what are some of the responsibilities that this role will include? I’m glad you asked!

-You will meet on a regular basis with your stakeholders in the department, this role will assist in the gathering of requirements, providing analysis of the path forward – and executing against those final requirements.

-You will be working with those stakeholders – you will build out the campaigns – from start to finish – on the deployment platforms – deploying these marketing and servicing emails to our customers according to schedule.

-You will troubleshoot rendering issues with the HTML when the campaign moves into the build phase – identify issues and work on a resolution.

-You will utilize the self-serve platforms, segment customer lists on per campaign basis based on requirements.

-You will share the responsibility of performing QC on the team’s work in a timely fashion as well as Adhere to and promote our client’s existing quality controls.

Sounds pretty fantastic, we know! Let’s talk about the requirements to get you in the door!

-You must have a 4 year college degree, preferably in Information Systems, Business, Marketing or related-field.

-You must have 1-2 years practical experience with a scripting language (PHP, Javascript)

-You must have 2-3 years practical experience with HTML and CSS – experience in creating HTML emails is preferred.

-You must have familiarity with both QA and QC in a digital / development environment.

-You must have previous experience in a self-serve model for deploying email campaigns is preferred.

-Detail-oriented, with the ability to multi-task and prioritize based on changing requirements.

-Self-starter with a strong initiative.

**Please note, Candidates with experience on Epsilon and / or Acxiom platforms will be prioritized over the rest of the field. **

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