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Email Marketing Specialist--On site

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Great way to gain experience in Email Marketing for a Fortune 500 Company.  Our client, in Framingham, MA is looking for an Email Marketing Specialist for a 6 month + assignment (40/hrs.  onsite) with potential to extend beyond. They are focusing on Email campaigns.  Multiple openings

Overview:

The Specialist of Email Operations – Weekly Promo is responsible for production management and execution of select Weekly Promo email programs. This requires managing multiple weekly campaigns in various stages of production on any given week. This is done via a suite of internal and external tools, which help proof and execute email marketing campaigns.

A successful candidate in this position will have basic HTML skills to allow for QA of creative files, strong organizational skills as this position requires a certain degree of self-drive. This is a highly team driven position as you work with other marketing teams and with internal resources on the email marketing team and external resources to help execute your campaigns. Candidates who work with humor even when under pressure would be a great fit.

Key Job Responsibilities:

  • Responsible for the email production, Quality Assurance and deployment of high quality, on-time and on-budget campaigns for select weekly promo email campaigns
  • Submit and communicate all final campaign details to email vendor for setup
  • Manage email setup process with vendor to ensure campaign launches flawlessly and on time
  • Provide accuracy reporting and improve execution process
  • Work with cross-functional teams to ensure all weekly promo details and final creative are delivered accurately and on time for submission to email vendor
  • Manage all creative production proof rounds to ensure email best practices and timelines are adhered to
  • Execute end-to-end test and QA plans for emails, offers and landing pages
  • Ensure all marketing programs/campaigns/offers are translated through the customer lens
  • Execute A/B tests on an ongoing basis to improve email performance
  • Innovation and Change (i.e. improvements to procedures, services, or products, as well as development of new ideas, methods, techniques, services and products)
  • Independently identify process steps/rules/workflow that need improvement
  • Continuously improve knowledge on email campaign best practices

REQUIREMENTS:

  • 1-2 years of experience in campaign management or generalist marketing
  • Basic HTML skills
  • Hands-on experience executing marketing campaigns is preferred
  • Experience working in email service provider platforms such as Responsys, Marketo, Eloqua etc. a plus
  • Strong ability to effectively work cross functionally within a large organization and with external partners
  • Excellent oral and written communication skills, organizational skills (ability to influence as well as collaborate) and detail orientation
  • Good understanding of email QA processes
  • Interest in Enterprise Marketing and strategy
  • Bachelor’s degree or work experience that demonstrates comparable abilities

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