These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Email Marketing Senior Analyst

0 people like this description

Aquent's technology client is seeking an Email Marketing Senior Analyst for an onsite 6 month contract in Mountain View. You will support the Data Analytics & Science team. They are looking for a creative problem solver with a passion to deliver data-driven insights. This position works alongside marketers and agency partners to deliver business results using data for insights and optimization.

The Role
We are seeking a Senior Analyst who will partner with our Online Advertising & Web Channel teams to help drive in-house email lead nurture campaigns. The successful candidate will have a strong combination of both data acumen and excellent written and verbal communication skills, in addition to an ability to present data in a creative and illustrative manner.

Primary Responsibilities
• Subject matter expert in the email lead nurture campaigns
• Provide insights regarding the campaign effectiveness, audience segmentation, and cycles; develop automated closed-loop reporting processes
• Perform analysis on the content funnel, engagements, and conversion assists.
• Ad hoc analysis in general SEO and Web analytics

Qualifications
• 5+ years of experience in Email, CRM and/or Life Cycle Marketing Analytics
• 5+ years of experience in generating and presenting insights from marketing data; experience in online advertising analytics and optimization a plus!
• Advanced SQL skills to perform data segmentation and aggregation from scratch; experience working with granular web clickstream data a plus!
• Familiarity with programming languages and stats packages (e.g. python, R)
• Advanced knowledge of Responsys is a must have – key platform that email campaigns
• Eloqua is a nice to have
• Knowledge of online advertising platforms (e.g. Google AdWords, DoubleClick) and processes or web analytics platforms (e.g. Omniture, Google Analytics)
• Working knowledge of Organic, Paid, and Social Search
• Outstanding communication skills with the ability to influence decision makers and build consensus with teams
• Undergrad degree in a quantitative field (Masters preferred)

Our client does not provide sponsorships. No 3rd party vendors and/or C2C candidates. Thanks!

These job descriptions are examples. Looking for work?

Find JobsFind Jobs