The Email Marketing Contractor, in our Consumer Relationship Marketing (CRM) group contributes to large scale North American projects in an industry-leading CRM program. Our client's CRM program exists to deepen engagement with our most valuable consumers to increase loyalty and drive purchase. CRM is considered a shared service within the organization that provides valuable and best-in-class marketing assets to help brands enhance their marketing efforts and help them meet their business goals.Lead the tactical execution of multiple email programs across CRM portfolio including:
The ideal candidate brings strong consumer marketing skills coupled with a deep knowledge of email marketing as well as a proven track record of managing email/online initiatives from project inception to launch. A strong drive for results, proven project management skills and the ability to manage both creative and technical agencies are essential.
Recipes by Email US-GM, US-Hisp, CAN
Make Tonight Delicious-US-GM, CAN
Brand Stand-Alone emails US-GM, US-Hisp, CAN
More specific day-to-day responsibilities include:
Work with agency and internal team to ensure weekly email concepts and content priorities are translated into executable email plans.
Lead agencies in effectively executing against plan.
For brand stand-alone emails, work closely with agency and key internal contributors to build a comprehensive and effective brief.
Proof all emails prior to deployment to ensure flawless execution.
Review monthly email metrics and ensure content insights are shared with broader team.
1-3 years email marketing management experience.
3-5 years consumer marketing experience required
Technical savvy and experience to understand infrastructure and data essential to delivering email marketing consumer experiences.
Strong knowledge of email best practices.
Good understanding and proven ability to translate email metrics into actionable tactics.
Action-oriented with a strong drive for results.
Strong project management skills; ability to work on multiple projects simultaneously.
Ability to work with multiple external agencies.
Strong oral and written communication skills.
Proven ability to work effectively in ambiguous situations.