These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Email Marketing Program Manager

0 people like this description

Our client's Relationship Marketing team is responsible for driving buyer activity by delivering relevant offers across the Online and Email Marketing channels. This role will focus on creating innovative, results-oriented email marketing programs that focus on driving incremental purchases for the Collectibles Vertical (ie: trading cards, memorabilia, coins, comic books, etc.).

Note: This role requires someone who is comfortable working directly with Marketing Managers and other teams. This person should be able to be consultative - offering best practices and industry advice to those who aren't familiar with email marketing. This role also owns the agency relationship for the Collectibles vertical. Must work closely with agency, providing creative direction (creative briefs), traffic assets, secure approvals, review analytics.

The role of the email manager will be:
- Execute email marketing campaigns with third-party email marketing agency
- Developing high impact email marketing programs driven by consumer insights and business strategy
- Leading the development and publishing of new merchandising content
- Leading ongoing program management and optimization
- Partnering with cross-functional teams to define and deliver on a program’s business needs
- Generating and distributing actionable business insight to inform future email marketing plans
- Identifying merchandising opportunities for priority Verticals by tracking top products and seasonal trends

Job Requirements:
- BA/BS degree required, preferably with a Marketing or Communications focus
- 1+ years of Email Marketing
- Strategic thinker, with an ability to develop data-driven product and marketing strategies and effectively communicate recommendations to executive management
- Experience working with an email marketing vendor a plus
- Strong project management skills with an ability to multi-task and manage rapidly changing priorities
- Strong analytic skills with a proven aptitude for compiling, communicating, and driving results
- Demonstrated ability to think creatively and innovatively
- Fun, highly energetic personality; great team player
Education Bachelors Degree required

Role will be on a new team executing regular campaigns on behalf of the business units within eBay, working closely with a third-party email agency,YesMail. Experience with email mktg agency or service provider a must. Channel vertical experience (collectibles) a plus.
This role is more execution/project management than strategic.

HTML exp is a plus, but not necessary. We will need someone dedicated, hard-working, familiar with the email channel (recent experience a must) and able to execute on tight deadlines. Obviously communication & time management skills are extremely important in this role.

These job descriptions are examples. Looking for work?

Find JobsFind Jobs