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Email Marketing Producer (12 months contract)

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The hiring manager is looking for someone who already works as a Campaign Manager / Campaign Executive / Campaign Associate / Campaign Producer in the area of Email Marketing or CRM. Candidates need to have have 2 years experience specifically in such a role.

The role is 12 months contract with a potential to go permanent after that. The nature of the role and team is very proactive and not reactive, meaning they strategise and present what they will do, then go ahead an do it and show how it benefits the business. It's a well structured, hard working and friendly environment, and there's a lot of room for growth in this role. Our area of the business is growing very well year after year and the team is growing as a result. The role and team sit within a marketing team which is a great environment.

The CRM team is responsible for developing a world class direct communication dialogue with millions of consumers throughout the EU ANZ region. Operating within the marketing team, the CRM team is dedicated to the success of the company via CRM and Consumer Data Management at both a central and territory level.

The role focuses on Email Campaign Management and CRM, utilising extensive data sources, encompassing end to end campaign management, building new CRM programmes, analysing and providing post campaign reporting to stakeholders. The role involves executing CRM strategies, campaigns and initiatives to promote the company's products and services including Music Unlimited and Video Unlimited.

Main Duties and Responsibilities

- Developing CRM strategy through customer profiling, behavioural analysis and segmentation
- Planning, developing, co-ordinating, execution and reporting of eCRM campaigns to support and drive the marketing objectives for European brand and product marketing teams.
- Working with CRM agencies as well as external and internal creative team to develop email copy and creative
- Strategising campaigns and target audiences to maximise email engagement in line with CRM objectives and in conjunction with the CRM Marketing Manager
- Collect requirements & discuss brief with marketing stakeholders
- Developing campaigns to promote Sony products and services related to the Sony Entertainment Network
- Ensuring email production guidelines are adhered to & output is of high quality
- Ensuring that all campaigns are delivered to brief and key deadlines, while ensuring they fulfil the marketing objectives
- Conduct post campaign reporting and analysis. Delivering results to business stakeholders
- Tracking and reporting on industry and competitor activity
- Following and adhering to the legal aspects of email marketing
- This role offers a unique opportunity in a successful global brand for a diligent and hard-working candidate

Skills requirements

• Graduate with a marketing or business related degree
• Experience working within CRM and Email Marketing
• Communicative - strong interpersonal skills are required in an international department where communication is key
• Organised - prioritise and organise varied work schedule
• Ability to work autonomously and as part of a team
• Experience delivering pan-European campaigns
• Experience in running projects and programmes
• Experience managing campaigns with A/B content and subject line testing
• Experience in end to end campaign management from analysis to post campaign reporting and feedback
• Experience utilising campaign management tools required, use of Exact Target & Audience Builder desired but not essential.
• Experience dealing with multiple stakeholders
• Experience in running dynamic multi-language B2C email campaigns
• Experience with multi-channel CRM and social campaigns beneficial
• Computer Literate - knowledge of Microsoft Office required, any knowledge of HTML advantageous but not required
• Resourceful, pro-active and autonomous – a motivated individual to keep pace in a busy environment
• A passion/understanding of entertainment industry & entertainment marketing desired but not essential

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