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Email Marketing Manager/Web Producer

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A major, high-end hair care brand is looking for an enthusiastic and self-motivated Email Marketing Manager who has a passion for the e-commerce business, and can make an immediate impact on the brand's marketing efforts.

As the Email Marketing Manager you will own email marketing campaigns from campaign planning to email production. You will be responsible for the planning, implementation, execution, and reporting of your email marketing campaigns. We’ll also look to you to keep us current on email marketing best practices with regard to contact strategies, data capture, campaign analysis, deliverability, and CAN-SPAM compliance. This role will give you the exciting opportunity to take part in the development of our segment-based email marketing strategy.

Responsibilities include:
· You will help in brainstorming and concepting new contact strategies and campaigns
· You will coordinate all assets and information data gathering for your campaigns across teams, including the email copy, creative assets, product inventory status, and any additional Brand information needed
· You will be responsible for the segmentation, building, and quality testing, of all of your emails
· You will usher all of your campaigns through the appropriate feedback and approval process to ensure an efficient process and on-time launch
· You will be responsible for the accuracy of all of your email campaigns, including error-free email copy, imagery, links, segmentation, in-stock availability of all products featured, as well as on-time launching.
· You will manage all customer segmentation to accurately target appropriate contacts for each email campaign
· You will be responsible for the post-mortem reporting of all of your campaigns, including pulling all reports and delivering insights and recommendations for future actions

Qualifications:
· 3-5 years of experience in email marketing or database marketing
· Experience working directly with an email implementation technology platform or provider, to service email marketing campaigns
· Skilled in copy editing
· Familiarity with Adobe Photoshop, and web analytics (Google Analytics)
· Significant experience working in Microsoft Excel and Word

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