Email Marketing Manager, Automotive

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AWESOME OPPORTUNITY! If you are an email marketer who LOVES CARS --- contact me ASAP!!

My client, an ecommerce leader, is looking for an Email marketing Manager to be a part of its Relationship Marketing team. This group is responsible for driving buyer activity by delivering relevant offers across the flagship website and Email Marketing channels. This role will focus on creating innovative, results-oriented email marketing programs that focus on driving incremental purchases for the Automotive/Cars team!

Note: This role requires someone who is comfortable working directly with Marketing Managers and other teams. This person should be able to be consultative - offering best practices and industry advice to those who aren't familiar with email marketing. 3 to 7 years of Email Marketing experience is ideal. Experience with an Email Service Provider (ESP) is required. Experience with Yesmail ESP would be great. This role is more executional and campaign management than strategy.

The role of the email manager will be:

- Execute email marketing campaigns with third-party email marketing agency
- Developing high impact email marketing programs driven by consumer insights and business strategy
- Leading the development and publishing of new merchandising content
- Leading ongoing program management and optimization
- Partnering with cross-functional teams to define and deliver on a program’s business needs
- Generating and distributing actionable business insight to inform future email marketing plans
- Identifying merchandising opportunities for priority Verticals by tracking top products and seasonal trends

Job Requirements
- BA/BS degree required, preferably with a Marketing or Communications focus
- 3 to 7 years of Email Marketing
- Strategic thinker, with an ability to develop data-driven product and marketing strategies and effectively communicate recommendations to executive management
- Experience working with an email marketing vendor a plus
- Strong project management skills with an ability to multi-task and manage rapidly changing priorities
- Strong analytic skills with a proven aptitude for compiling, communicating, and driving results
- Automotive experience or strong interest in automotive/cars
- Demonstrated ability to think creatively and innovatively
- Fun, highly energetic personality; great team player

Education Bachelors Degree required