These job descriptions are examples. Looking for work?

Find JobsFind Jobs

Email Marketing Manager

0 people like this description

We are looking for a Global Brand Digital Category Email Marketing Manager for our athletic e-commerce company. As the Global Brand Digital Category Email Marketing Manager you will:

• Support Global Brand Digital category leads on email strategy development to ensure email communications meet identified objectives.
• Partner with Global Brand Digital category teams on the development of programs/initiatives where email is a component.
• Partner with Member Services team on development/implementation of Global category email strategies.
• Continually work to optimize category email communications performance metrics
• Partner with Global Consumer Knowledge on identifying audiences and leveraging testing to maximize email performance and effectiveness.
• Support Global Brand Digital Email Strategy/Ops Director on identified strategic programs/initiatives.
• Provide leadership in a cross-functional setting to foster new ideas, cultivate concepts and create actionable next steps for implementation
• Partner with email operations experts and agencies to identify and troubleshoot problems and execute against enhancement opportunities.
• Partner with Global Consumer Knowledge on analysis and review of all owned programs.


Skills:

• Experience leading the development, testing and implementation of automated, behavioral based, triggered email programs
• Demonstrated experience driving email communication strategy & cadence
• Expert in email best practices including contact strategies, design, A/B testing, dynamic content, delivery and deliverability issues, customer segmentation, and analytics/performance management
• Ability to leverage data and successfully develop related recommendations
• Strong technical skills including in-depth understanding of email and database marketing infrastructures & technologies
• Experience developing/executing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations
• Ability to work in a highly collaborative environment, multi-task, and participate in a team-based planning process.
• Passion for sports/active brands
• Experience in managing/protecting a premium brand desired
Education:
Typically requires a Bachelors Degree and minimum of 6 years directly relevant work experience Note: One of the following alternatives may be accepted: PhD or Law + 3 yrs; Masters + 4 yrs; Associates degree + 6 yrs; High School + 7 yrs.

• Bachelor's degree in Marketing, Communications, or a related field
• 5-7 years of email marketing experience including 3+ years driving email strategy

These job descriptions are examples. Looking for work?

Find JobsFind Jobs