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Email Marketing Manager

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MAIN PURPOSE OF JOB

- To develop supporter-centric email programmes to improve conversion, retention and supporter value to the organisation.
- To manage email automation programmes
- To take ownership of the day to day email marketing activities for the organisation
- To deliver accurate and timely reporting, measurements and ongoing optimisation of email programmes
- To collaborate and co-ordinate with other departments
- To develop supporting landing pages where required

DUTIES

- Responsible for day-to-day management of campaign email marketing activities
- Responsible for email marketing activities being delivered within budget and deadlines
- Responsible for owning and managing email marketing deliverables through collaboration with Database, Fundraising, Marketing and Communication and Campaigning teams
- Responsible for accurate and timely reporting on email marketing programmes

YOU WILL BE:

- Self-driven
- Results- oriented with a positive outlook and a clear focus on high quality and business improvement
- Forward thinker and planner
- Mature, credible and comfortable in dealing with senior staff and/or stakeholders
- Creative and able to provide solutions in the context of key priorities
- Keen for new experience, responsibility and accountability
- Team-player
- Excellent communicator
- Strong interpersonal, networking, negotiating skills
- Highly organised, able to work to strict deadlines

SKILLS

- Proven knowledge of direct marketing strategy and campaign development/management
- Understanding of the Responsys email platform preferred
- Experience and understanding of managing email marketing campaigns, domain reputation management techniques & theory
- Strong communication (written and spoken) skills
- Database management and analytical skills
- Management of email communication in an online transactional environment mandatory
- Minimum 5 years digital marketing experience with 3 years’ experience managing email/marketing automation
- Knowledge of web coding (ie HTML, CSS)
- Experience in project management

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